Meet your Tech Savvy!

Hi... My name is Roy Patrick P. Gencianeo. I earned my bachelor’s degree in Information Management (Information Systems) from West Visayas State University, one of the most respected academic institutions in the Philippines, and this educational foundation became the cornerstone of a career built at the intersection of IT, business operations, and digital execution. From the beginning, I gravitated toward roles that required both analytical thinking and creative problem-solving, and this dual approach has shaped my professional growth over the past fifteen years. What started as a traditional virtual assistant role gradually evolved into a comprehensive digital operations practice—one where I support CEOs, startup founders, coaches, agencies, and established businesses in navigating the complexities of modern digital work. 

My expertise spans Web Development, IT Governance, Technical Support, Digital Marketing, Graphic Design, Project Management, Lead Generation, CRM Management, Data Analytics, Writing, and Process Optimization & Automation, giving me a holistic understanding of how modern businesses operate across technical, operational, and strategic layers. I am able to see the full picture—how systems integrate, how data flows through platforms, how teams collaborate, and how processes translate effort into measurable outcomes. This perspective allows me to bring structure, clarity, and a solution-driven mindset to every engagement, whether I am supporting executive-level strategy, optimizing workflows through automation, or executing detailed, hands-on work with precision and accountability. 

My leadership and management experience, built over more than three years of working in key supervisory positions such as team leader, senior team leader, lead generation manager, workforce planning manager, and CRM manager, has taught me the importance of direction, clarity, and communication. Leading diverse teams across different functions gave me insights into how people perform, how systems scale, and how organizations can maximize their productivity when guided by clear processes and expectations. I have supported executives in aligning operational work with strategic objectives and analyzing business performance to identify areas for improvement. I am comfortable assessing workflows, optimizing staffing patterns, and designing processes that reduce bottlenecks and enhance efficiency. What I enjoy most is building synergy within teams—helping members understand their roles, identifying gaps, reinforcing best practices, and ensuring that information flows smoothly. My management style is rooted in structured planning, data-informed decision-making, and an emphasis on accountability, all of which create an environment where individuals know what success looks like and have the resources they need to achieve it consistently.

My work in digital marketing and lead generation complements my operational and organizational skills. I combine practical marketing experience with technical platform expertise to create campaigns and systems that reflect how real customers behave online. I have worked extensively with Infusionsoft (Keap), ClickFunnels, Kartra, Wix, Zapier, WordPress, and other modern marketing tools, enabling me to design complete funnels, set up automated workflows, execute email marketing strategies, and refine digital assets for search visibility and conversion performance. My understanding of platforms such as Mailchimp, ActiveCampaign, ConvertKit, Google Analytics 4, and Google Search Console allows me to track metrics, interpret analytics, and adjust campaigns based on meaningful data. I enjoy simplifying complex digital systems and transforming them into organized, repeatable structures that support client nurturing, lead generation, and revenue growth. For me, the real challenge—and the reward—lies in making technology work effortlessly behind the scenes so clients can focus on what they do best while the systems generate consistent results.

My background in web development enhances all aspects of my digital work. Over the past seven years, I have built, customized, and maintained websites across WordPress, Wix, and Google Sites using tools like Elementor and Divi to create user-friendly, visually aligned, and technically optimized digital platforms. Beyond visual design, my responsibilities include hosting setup, DNS configuration, SSL installation, data backups, site migrations, speed optimization, mobile responsiveness, and UX improvements. 

I have also worked extensively with CRM systems such as ZoomInfo, Keap CRM, and Kartra CRM, and I am familiar with a broader range of platforms including HubSpot, GoHighLevel, Zoho CRM, Salesforce, Pipedrive, and Monday CRM. To support these systems, I build integrations and workflow automations using Zapier, Make (Integromat), and API-based tools to streamline operations, synchronize data, and automate repetitive tasks. My three years of Shopify experience, combined with familiarity with WooCommerce, Etsy, and Amazon Seller Central, allows me to manage product listings, orders, inventory, and customer journeys with consistency and accuracy. These combined skills ensure that a business’s digital presence—from front-end visuals to back-end systems—functions cohesively and efficiently.

Creative work has always been a parallel strength in my career, and I believe it plays a vital role in effective digital communication. I have more than five years of writing experience, covering creative writing, copywriting, technical documentation, and content development. Whether producing articles, eBooks, website content, or short stories, I make sure that each piece is researched, structured, and aligned with its intended audience. Writing, for me, is both an analytical and creative process—it is about conveying information clearly while engaging the reader and reinforcing the brand’s message. This is complemented by more than seven years of experience with Canva Pro, where I create social media graphics, banners, branding kits, thumbnails, brochures, lead magnets, presentations, and infographics. I value clarity, consistency, and visual hierarchy, and I enjoy blending design with content to create materials that are not only visually appealing but also effective in driving understanding and interaction.

My experience also extends to multimedia production and communication-focused tasks that support modern digital operations. For over five years, I have used Clipchamp Pro to edit videos for social media, training, promotions, and organizational communications. This includes trimming, transitions, captions, overlays, branding elements, and quality adjustments to ensure videos are polished and engaging. With more than three years of experience using Audacity, I handle audio editing tasks such as noise reduction, leveling, podcast cleanup, and overall sound enhancement. Additionally, my background in lead generation, outbound communication, and email marketing has strengthened my interpersonal skills and ability to build authentic business relationships. I understand how to communicate clearly, engage prospects, and represent a brand well through both written and verbal communication. These skills help me create human-centered digital approaches that connect with audiences on a personal level while still being efficient and scalable.

Training management and operations support are integral components of my work. I have more than three years of hands-on experience with LightSpeed VT, where I manage course uploads, training structures, user progress tracking, content updates, and reporting. I am also familiar with Kajabi, LearnDash, and TalentLMS, enabling me to adapt to different training ecosystems and administrative structures quickly. Alongside this, I use project management tools such as Asana, Monday.com, Trello, and ClickUp to structure workflows, manage timelines, delegate tasks, build SOPs, document processes, and monitor performance across teams and functions. My proficiency in Microsoft Office, Google Workspace, and various digital productivity tools ensures seamless integration into any organization’s technology stack. Across all of these areas, I maintain a mindset rooted in reliability, confidentiality, adaptability, and proactive problem-solving. I aim to reduce complexity for clients, create systems they can rely on, and offer support that evolves with their needs.

I consider myself a dedicated professional who can connect strategy and execution across IT, marketing, operations, design, and management. Clients describe me as consistent, solution-oriented, and easy to work with because I communicate openly, manage expectations clearly, and take initiative without waiting for constant supervision. I enjoy helping businesses clarify their goals, organize their internal systems, and streamline their day-to-day operations so they can focus on their vision and growth. If you are looking for someone who can serve not just as a virtual assistant but as a long-term partner in strengthening your digital structure, enhancing productivity, and supporting business expansion, I would be glad to collaborate with you. Together, we can build a foundation that improves your operations, elevates your brand, and frees up your time to focus on the work that truly matters.

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